Dave Goodin Music
Project at a Glance
Client: Dave Goodin Music
Category: Brand Identity, Promotional Design, Web Design
Role: Brand Designer, Illustrator, Web Designer
Focus: Music Branding, Event Promotion, Digital Presence
Tools: Adobe Illustrator, Adobe Photoshop, Wix
Medium: Logo, Promotional Materials & Website
Year: 2026
Overview
A cohesive visual identity and digital presence created for a local country musician, bringing his traditional sound, approachable personality, and live-performance energy into one recognizable brand.
Challenge
Develop a visual direction that felt authentic to Dave’s classic country style without becoming overly themed or dated. The identity also needed to work consistently across concert posters, merchandise, social media, and a musician website featuring upcoming performances.
Solution
Western-inspired typography, vintage print details, rustic textures, and a warm, earthy color palette establish a nostalgic identity with a polished, modern structure. The old-west-inspired promotional poster brings personality and energy to Dave’s recurring performances, while the website extends the same visual language into an inviting digital home for his music, schedule, and promotional content.
Deliverables
Primary Logo, Secondary Brand Marks, Brand Identity, Event Poster, Social Media Graphics, Merchandise Mockups, Wix Website Design
