Dr Pepper — Taste the Midnight

Project at a Glance
Client: Dr Pepper, Concept
Category: UX/UI Design, Brand Campaign
Role: UX/UI Designer, Brand Designer
Focus: Responsive Design, Interactive Marketing, Digital Campaign
Tools: Figma, Adobe Illustrator, Adobe Photoshop
Medium: UX/UI Design & Brand Campaign
Year: 2026

Overview

An interactive marketing campaign and responsive microsite designed to strengthen customer engagement through an immersive digital brand experience.

Challenge

Develop a promotional campaign that celebrates Dr Pepper’s unique personality while encouraging users to explore products in a playful, interactive environment.

Solution

The project combines branding, user experience, and storytelling through responsive layouts, interactive personality content, and bold visual direction centered around the campaign theme Taste the Midnight.

Deliverables

Responsive Microsite, Mobile UI, Marketing Campaign, Interactive Product Experience, Digital Advertisements